The <title> tag and <h1> tag are probably the two most important items that you can have on a web page. These two items are absolutely critical to simple seo (search engine optimization) strategy and are needed for an effective Internet marketing campaign that will include organic search ranking.
I have seen many web systems out there that utilize an <h1> tag, but they do not use it right! What does this mean? Let me give you an example: <h1><a href="http://www.mysite.com">Title of website (usually part of keyword)</a></h1> This is infamous on wordpress and comes standard with any template you purchase from them. It is also not as effective as it could be .... Are you looking to rank for <a href="http://www.mysite.com"> or are you looking to rank for a particular keyword? If you are not looking to rank for a coding string, then remove the hyperlink reference from your <h1> tag. What is the point in making a hyperlink out of your <h1>? If you really want to create a link back to your home page, you can find a better way to accomplish that task in another area of your web page.
In addition, the better your site's meta title <title> matches your keyword(s), the more credibility your site will be given for those keywords. If you want to rank for "denver internet marketing" it is strongly suggested that you use the term "denver internet marketing" in your site's title tag. If it is the most important keyword, you should consider to put it at the very beginning of your <h1>. Example: <h1> Denver Internet Marketing | Web Design </h1>
Now, there are many reputable companies out there who have produced "search friendly" website templates such as wordpress, joomla, drupal, etc. that do not exactly adhere to this concept. Yet, they still produce some modest results. I am not saying those systems cannot be used or that they are completely ineffective with seo. However, what I am saying is that if these templates were modified, higher ranking would indeed happen.
If you have a wordpress, joomla or other open source system, you might consider hiring an on-page seo (search engine optimization) expert to take a look at ways that the coding can be cleaned up to produce greater search ranking.