Domain name DOES MATTER and it can truly give you a leg up on your competition, both in terms of organic SEO, click rate and returning visitors. Be sure to place a lot of thought into the selection of your domain name and always remember to consider the focus of each site you will be developing (this is whether it is your 1st or 50th website).
In many cases, it will make sense to develop two or more websites so that you can achieve greater results. You sometimes need to considering making a separation between seo friendly domains and your company brand. It can seem a little ironic, but in some cases, it can be more cost-effective to invest in multiple web sites vs Internet marketing costs that would be associated with only one web site. Example: a person who can provide products or services in more than one city, state or country may want to consider building multiple sites specifically catering to each area. There are many more scenarios where you may consider utilizing different domain names to maximize your Internet marketing budget.
TopRock is here to help you create a successful Internet marketing campaign from the very beginning through implementation and ogoing management. Contact us anytime to discuss what you need. We will help you create and implement a cost-effective Internet marketing campaign.